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In-game ads for Counter-Strike
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"Gamers are a notoriously fickle bunch," said IGA CEO Justin Townsend. "But through careful contextual guardianship at the point where game IP meets brands and their values, we have created a fantastic campaign that gamers are sure to respond to. We know from research that gamers crave real world brands as part of the game experience."
We're all used to seeing advertising in sports games, but what do you think of seeing real world brands in a game like Counter-Strike?
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